More than 60 government institutions and private institutions in Sharjah from different sectors have committed to adopting the concepts and standards of age-friendly cities issued by the World Health Organization’s Global Network of Age-Friendly Cities, through coordination with the Sharjah Age-Friendly Office of the Department of Social Services in Sharjah, which is responsible for following up Motivating the community to search for initiatives that benefit the elderly and committing to spreading the culture of age-friendly cities. The department seeks to improve the services provided to this main segment of society, and to ensure that they enjoy well-being, security, family stability and social inclusion in accordance with the best social practices in accordance with the goals of sustainable development, in addition to providing curative, preventive and developmental social services in all fields, as a contribution to the process of sustainable development for the community of the emirate. Sharjah. An important role among the active institutions in providing support and support initiatives for the elderly is the Sharjah Commerce and Tourism Development Authority, which is one of the cooperating parties with the Sharjah Age-Sensitive Office, and has provided qualitative initiatives for the elderly, most notably “experts or tourist guides for the elderly,” as he emphasized His Excellency Khaled Jassim Al Midfa, Chairman of the Authority, stressed the importance of the participation of the elderly group in tourism because it is one of the important groups like other groups that enrich the tourism sector, because they do not have any time restrictions that allow them to repeat the tourism experience at any time. In addition to the availability of tourist destinations suitable for this category in various parts of the Emirate of Sharjah, as it is an age-friendly city. Pointing out that Sharjah Tourism is working with its partners in the hotel establishments sector to provide facilities and facilities that are sensitive to the elderly in accordance with the classification standards guide issued by the Authority to develop the hotel and hospitality sector and the level of quality of services therein. A group of hotels falls under the category of age-friendly hotel establishments in the emirate. Such as: Sheraton Sharjah Resort & Spa, Centro Sharjah Hotel, DoubleTree by Hilton Sharjah Hotel, Pullman Hotel, and The Act Hotel. Happiness of the elderly. The Authority also contributes effectively, in cooperation with its strategic partners, in providing various tourism programs and initiatives aimed at making senior citizens happy and involving them in society by providing them with knowledge about the new tourism sector in the emirate, from projects and tourist destinations, in addition to organizing tours and tourist visits to various destinations. In the emirate, such as Sharjah Safari. He continued by saying, “At the beginning of this year, in cooperation with the Sharjah Social Society, we were honored to receive a large number of elderly people during the Sharjah Lights Festival, one of the major events in the emirate, where they enjoyed watching the display on the facades of the University City Hall building in Sharjah. In general, Sharjah Tourism shows a great commitment to supporting various plans and initiatives that support its role in the areas of social responsibility towards all groups and age segments in the society of the Emirate of Sharjah. Initiatives: Regarding the initiatives presented by the Authority, he answered: There are several types of initiatives that the Authority organizes and participates in in support of the category of senior citizens, as the Vocational and Tourism Training Department organized six training sessions for 69 people from the category of senior citizens in the field of tourism guidance over the years 2022 and 2023 in Al Asala Club, affiliated with the Department of Social Services, aims to introduce this community group to developments in the tourism sector in the emirate. It also organized, within its program of tourist tours and visits, the “My Journey” program, which is a group of tourist tours for about 94 elderly people, including in-person and virtual tours, and this experience provided an opportunity for them to enjoy visiting various tourist attractions. Workshops: The workshops received by the elderly included training materials on the importance of the profession and role of tour guides and everything that includes the tourism sector in general and the Emirate of Sharjah in particular. The training materials were distributed to the participants and included multiple topics about types of tourism, the qualities of a tour guide, and comprehensive tourist information about the Emirate of Sharjah. . These training workshops are presented by a trainer specialized in the field of tourism, and at the end of each workshop, participants receive certificates of participation for completing the program. Khaled Jassim Al Midfa, Chairman of the Authority, stated that the initiatives and programs of the Sharjah Commerce and Tourism Development Authority, which are dedicated to the elderly category, have received positive interaction and response from the category of senior citizens, aiming to integrate and involve them in society. Therefore, the Authority is keen to continue and develop these constructive community activities and initiatives throughout the year. Given the demand and interaction witnessed by these programs, Al Midfa saw a positive impact on their continuation, as they make the elderly happy, involve them in the various activities provided to them by the Authority, and contribute to the process of their integration and interaction with the various segments of society and the emirate’s institutions. Commenting on saying, in general, the interest of government sector institutions and entities in Sharjah in this category is an indication of its importance, as senior citizens are an integral part of the structure of society, its identity, and the nucleus of its construction. Our interest is a reflection of the great interest that the Sharjah Government attaches to the elderly, and the directives of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council of the Federation and Ruler of Sharjah, to support the elderly, provide means of a decent life, and create a positive, supportive and considerate environment for them. He concluded by stressing the importance of strategic and community partnerships between government and private sector institutions and entities in the emirate, describing them as an important success factor for any project or initiative, as the return and impact are great at various levels for the emirate, socially and economically. He praised the partnership between the “Sharjah Commerce and Tourism Development Authority” and the “Sharjah Social Services Department” as a successful, fruitful and ongoing partnership, God willing, because of its positive impact on society and a noble goal that contributes to the stability and happiness of the emirate’s society and providing a decent life for its members.