The Entaj Center of the Social Services Department in Sharjah has launched an electronic store that allows members of the center who own home production projects to display and sell their products through the online portal https://intaj.shj.ae/estore/, within the framework of the support policy pursued by the department in Empowering families. The online store allows customers to easily order products, such as perfumes and incense, products for children and women, fashion accessories, and handicraft products, with more products being added in succession. The Director of the Production Center, Maryam Al Hammadi, stressed that our goal is to help the members who are home production owners from productive families who are beneficiaries of the department, to develop, market and promote their businesses and projects, and launching a website is one of our goals in promoting appropriate opportunities for families to sell their products online via the Internet. The online store and contribute to creating a positive competitive advantage by providing an enjoyable and unique shopping experience for both sellers and shoppers from various members of society. The center takes care of the administrative, coordination and logistical work related to the sale of products, in addition to coordinating the provision of delivery service through partnerships with delivery companies, according to which the products are delivered to their owners, as the products include a group of packages, namely: Taib package for incense and perfumes, Atayeb package for food, and a package Creativity for handicrafts, an elegance package for fashion and accessories, and a skilled package for traditional and handicrafts. All families are attracted from the members wishing to join the electronic sales service, according to the requirements, most notably: that the owner of the product is a beneficiary of social assistance in the department or the dependents or affiliates of the social role affiliated to it, and to obtain an approval license from the Department of Economic Development, and the approval of the applicant is required for Policies and procedures related to the center and signing them, in addition to the quality products that meet the needs of the local market. Production center manager added; Since its inception, the center has worked to promote the idea of ​​home production because of the opportunities it contains to increase the income of families benefiting from social assistance in the department and empower them, leading them to independence and a decent life, and encouraging self-sufficiency, through an integrated system provided by the center aimed at training and qualifying families benefiting from the subsidies It provides opportunities to market its products through organizing exhibitions, and working to improve products to raise their competitiveness, in order to meet the needs of the local market, and to offer products and services of competitive quality bearing the brand.