The Sharjah Social Services Department, represented by the Social Assistance Department, organized a special event on the occasion of Flag Day, embodying the values of loyalty and belonging to the homeland, and keenness to promote national values in the souls of generations, and increase community cohesion. The event included field visits to families benefiting from social assistance, where the work team visited some families in their homes, and presented them with souvenirs, expressing interest and celebration of this dear national occasion, in an atmosphere that embodies pride and honor in the flag and the spirit of belonging. The department’s headquarters also witnessed the same atmosphere, where visitors and customers were received and souvenirs were distributed to them in an atmosphere filled with the spirit of belonging and national unity. This event aims to enhance the concept of community cohesion and strengthen the bonds of communication between the Social Services Department and the beneficiaries of its services, through activating national participations that highlight the Emirati identity and enhance the spirit of loyalty to our beloved country.. Consolidating the national identity On this occasion, Alia Al Zaabi, Director of the Social Assistance Department, stressed the importance of this event, which the department organizes annually as part of its celebrations of Flag Day, noting that celebrating Flag Day reflects our constant commitment to the values of loyalty to the homeland and consolidating the national identity among different segments of society. Through this event, we seek to enhance the spirit of social cohesion and strengthen ties with beneficiaries, through activities that reflect the spirit of loyalty and belonging and consolidate the concept of national unity. Al Zaabi added that distributing souvenirs is not just a symbolic gesture, but rather an expression of the department’s interest in the beneficiaries and its appreciation for them on all occasions, and its keenness to play an effective role in strengthening communication ties with the community, and highlighting the civilized face that expresses our distinct Emirati identity. Al Zaabi explained that the Social Assistance Department has been keen to organize such events that enhance the bond with beneficiaries, especially since our events vary between national, entertainment and social events at different times and places.